Due to time constraints and budget, Chrissy herself has been previously designing the flyers. She decided it was time for an update, as with this competition coming into season again this year, they are really want to campaign and push for new teams to join up, to create a bigger league and competition.
Before beginning the design, I went over the previous flyer with Chrissy and picked her brain about what she liked and what she didn't like about it. Wanting a 'fresh' look, Chrissy gave me the thumbs up to get creative, however remembering that all the information from the previous flyer had to be the same. We also discussed the priting options and due to a small budget and wanting to get a quick turn around, the flyers and printed in black and white on A4.
>>Gathering this information before I started designing was really helpful, as it made me very aware of each of my design decisions. For example; Even though I have been asked to produce the flyer in colour in the digital file, I need to make sure that the colours I choose to work with also work well together in grayscale. Another important aspect to remember is the layout and font. This flyer has to be attractive, yet easy to read and obtain all the information from.
I was also given permission to play around with the current event logo. It was stressed to me that it wasn't the number 1 pirority, but if I couldn't resist and thought I had enough time, to draw up some concept ideas for show and tell. :-)
Here is my first set of works - these have been sent to Chrissy. We are meeting in the morning to look over and discuss my work. I'm really looking forward to what she has to say.
FLYER;
Past:

Upcoming Flyer; Ideas...
They are in the "developmental" stage which is why they look so similar. I came up with the basic background layout design and then played with putting the information in different places to show Chrissy different options (to pick from?). Some work; some don't work as well...
Note; A generally big space or a white rectangle on the Flyer represents where the logo would be.




The last one (with the white background) is the one I particulary like the best. :-)
Existing Logo;
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